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Dive into a collection of past posts and rediscover timeless content.
Nobody's Reading Your Website. Someone's Still Talking About You.

Jul 24, 2026

•

3 min read

Nobody's Reading Your Website. Someone's Still Talking About You.

The Ad Words, July 2026, courtesy of The Arkitektive.

Cory Treffiletti
Cory Treffiletti

Creativity

+2

Meet The Product Generation.

Jun 24, 2026

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3 min read

Meet The Product Generation.

There's a generation that never learned how it was done, and that might be their biggest advantage.

Cory Treffiletti
Cory Treffiletti
The Mirror Of AI Doesn't Lie

May 22, 2026

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3 min read

The Mirror Of AI Doesn't Lie

How you manage the use of AI in your day-to-day is similar to how you manage a team, and it can quickly reveal whether you're out of date.

Cory Treffiletti
Cory Treffiletti

AI

+2

Disruption or Destruction?

Apr 18, 2026

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3 min read

Disruption or Destruction?

The Ad Words, from Cory Treffiletti

Cory Treffiletti
Cory Treffiletti

Creativity

+3

Grading Your Marketing AI Tools 🫵

Mar 19, 2026

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7 min read

Grading Your Marketing AI Tools 🫵

I spent the time reviewing a bunch of AI tools and detailing a simple way to use them all, so you don't have to. Have a look, check them out, and have some fun. Good luck.

Cory Treffiletti
Cory Treffiletti

Creativity

+2

The Value Of Unstructured Thought, And Other Things To Think About 🤔

Feb 12, 2026

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10 min read

The Value Of Unstructured Thought, And Other Things To Think About 🤔

Where you can be this month to engage, learn, and grow.

Cory Treffiletti
Cory Treffiletti
The Ad Words: February, 2026  - Welcome To The Truly Virtual Marketing Team

Jan 28, 2026

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10 min read

The Ad Words: February, 2026 - Welcome To The Truly Virtual Marketing Team

Your hiring strategy may be different in the years to come.

Cory Treffiletti
Cory Treffiletti
What Does A K-Shaped Economy Mean For Advertising?

Jan 7, 2026

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8 min read

What Does A K-Shaped Economy Mean For Advertising?

How you can create opportunity by better understanding the haves and have-nots.

Cory Treffiletti
Cory Treffiletti
Welcome To The Age Of The Truly Virtual Marketing Team

Dec 19, 2025

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8 min read

Welcome To The Age Of The Truly Virtual Marketing Team

It's not about offshore vs. onshore. It's about full-time vs. part-time, contractors and AI.

Cory Treffiletti
Cory Treffiletti
The Challenges Faced By Entrepreneurs (an infographic)

Dec 15, 2025

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1 min read

The Challenges Faced By Entrepreneurs (an infographic)

Cory Treffiletti
Cory Treffiletti
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Ad "Words" From The Arkitektive

Words and musings from a long-time digitally-focused marketing executive. Building since 1995, writing since 2000, with 6 successful exits across agency and technology business in data, AI and digital media.

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